Contact us
area 42 is based in London, England.
To find out more please contact us on:
T: + 44 (0) 845 053 4210
E: tellmemore@area42.co.uk
Office Hours are 10am to 6pm
Welcome to area 42
area 42 does usability testing of software interfaces.
This can either be:
- Testing with real users ( takes longer, costs more, produces more accurate results ) …or
- Expert assessments ( quicker, cheaper, less accurate, can’t be done for certain classes of software )
We’ve a lot of experience of complex ‘database driven’ websites / ‘web apps’.
Details of some of our past projects are given on the Projects Page.
We also provide a broader range of psychology based consultancy services on:
- Software Usability
- Human Factors
- Website Design
- Qualitative Market Research & Ethnographic Research
- Knowledge Management and Business Process Improvement
We particularly like projects where users interact with physical objects that have electronic interfaces – such as cars, washing machines, ticket machines, etc.
We’re also interested in ‘Inclusive Design’: designing for people who can’t find their reading glasses.
How we work:
We are primarily people focussed.
We don’t make websites (although we understand how websites are made).
We can look at things from (say) the viewpoint of a middle aged woman in Northampton, who has 3 kids, an old PC, not enough time and works in an office where the IT person only comes in on Tuesdays.
We don’t assume that all users are young; urban and using the latest gadgetry…
area 42 generally works on a costed project basis. All our consultants are senior people and once we’ve put you in touch with the appropriate consultant they will work with you during your project.